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The Store

12/14/1983

|

1hr 58min

|

Documentary

The Inner-Workings of a Department Store

STORY

THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.

CAST & CREW

    Cast

  • Art Buchwald
  • Lady Bird Johnson

    Director

  • Frederick Wiseman

INFORMATION

    Production Companies

  • Zipporah Films

    Production Countries

  • United States of America

LANGUAGES

  • English

Cast

Lady Bird Johnson

Self

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