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Big Bucks Big Pharma - Marketing Disease and Pushing Drugs

01/01/2006

|

1hr 23min

|

Documentary

STORY

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

CAST & CREW

    Cast

  • Amy Goodman

    Directors

  • Jeremy Earp
  • Sut Jhally

INFORMATION

    Production Companies

    Production Countries

LANGUAGES

  • English

Cast

Amy Goodman

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