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Pink Ribbons, Inc.

09/11/2011

|

1hr 37min

|

Documentary

Capitalizing on hope.

STORY

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

CAST & CREW

    Cast

  • Samantha King
  • Barbara Brenner
  • Barbara Ehrenreich
  • Nancy Brinker
  • Susan Love

    Director

  • Léa Pool

INFORMATION

    Production Companies

  • ONF | NFB

    Production Countries

  • United States of America
  • Canada

LANGUAGES

  • English

Cast

Samantha King

Herself

Barbara Brenner

Herself

Barbara Ehrenreich

Herself

Nancy Brinker

Herself

Susan Love

Herself

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